Here you will find common terminology used within Anura Script and Anura Direct in the analysis of traffic quality.
Anura Definitions - Script Results
The Anura Script is placed directly on your website to gather unique information about your website visitors. After analysis, one of the following three scores is given:
From all information Anura acquired and analyzed regarding this visitor, it is determined that the visitor has passed all tests and is "Valid."
From all information Anura acquired and analyzed regarding this visitor, Anura has found something that may be suspicious. Something suspicious means it is not bad enough to trigger a "Bad" score, but not clean enough to mark this visitor as "Good." From here, it is up to the client to determine how they wish to interpret "Warning" based on their tolerance level.
From all information Anura acquired and analyzed regarding this visitor, the visitor has broken one or more rules. This visitor is undoubtedly a risk to the client's product and/or service.
Anura Definitions - Direct Results
The Anura Direct service, commonly used in pre-bid scoring, allows you to directly connect to Anura's API to receive a score. After analysis, one of two scores will be returned:
Using the available rules in Anura Direct, there is nothing suspicious about this request.
Using the available rules in Anura Direct, one or more rules were broken and this request was deemed "Suspect" and is undoubtedly a risk to the client's product and/or service.
Anura Definitions - Rule Sets
To make accurate judgements on website visitor quality, Anura has a series of rules that power the decision-making process. Each of Anura's seven rule sets are comprised of multiple rules that work together to ensure accuracy.
Anura analyzes data that we have collected about the visitor to provide responses regarding their quality. During the process, data is collected and data integrity is insured. The purpose is to provide accurate and consistent data over the life-cycle of the session. This information must remain fully in-tact without any alteration of data. If Anura detects any data inconsistencies, it will trigger one or more of the rules within this rule set.
Anura analyzes and identifies abnormalities within the visitor's device. With that information, Anura additionally checks against known identifiers of bot/malicious activities.
A data center is a facility that houses remote storage of data, web servers, and servers, all which aid in powering the internet. While data centers are paramount in most networks' critical systems, and are vital to daily operations, they do not typically generate website visitors. Anura routinely checks and verifies using in-house proprietary methods to ensure the visitor is not coming from a data center.
The flow of visitors across the internet generates data which tells us where the visitor has been prior to visiting your website. With the information gathered, Anura reviews prior origin data to determine if it has come from a known fraudulent site, or if it gives indications of questionable origination.
An IP address is like a physical address - multiple people may use the same address. Sometimes IP addresses can be compromised and used to do offensive work across the internet. Using Anura's own proprietary IP offender list, Anura then validates the visitor's IP address for integrity.
Internet spoofing is pretending to be someone or something you're not. Anura has a series of rules designed to validate whether a visitor is genuine or spoofed.
Web crawlers are internet bots that scour the web with the purpose of indexing the contents of websites. Legitimate websites, such as search engines, use web crawlers to provide the most up-to-date information available on the web. Using both public and private lists, Anura checks to make sure the visitor is not a known web crawler such as Googlebot.