Anura Docs

Plugins & Extensions - Anura for Google Tag Manager

Anura for Google Tag Manager is an Ad Fraud solution designed to accurately eliminate fraud and improve conversion rates.

Installation

Before you can set this up, be sure to reach out to sales@anura.io to get your account set up first.

Key Limitations

Requirements

Installation and Usage

To begin, login in to your Google Tag Manager account.

Anura for Google Tag Manager - Setup Step 1 Anura for Google Tag Manager - Setup Step 2 Anura for Google Tag Manager - Setup Step 3 Anura for Google Tag Manager - Setup Step 4 Anura for Google Tag Manager - Setup Step 5 Anura for Google Tag Manager - Setup Step 6 Anura for Google Tag Manager - Setup Step 7 Anura for Google Tag Manager - Setup Step 8

Anura defines Source as where your traffic is coming from.

It is important that you enter your Google Tag Manager variable exactly as it is displayed in Google Tag Manager in order to define where your traffic is coming from. i.e. UTM_Source, Affid, Pubid, Venid, etc.

Anura for Google Tag Manager - Setup Step 9 Anura for Google Tag Manager - Setup Step 10

To establish a Source variable, follow the steps below.

Anura for Google Tag Manager - Setup Step 11 Anura for Google Tag Manager - Setup Step 12 Anura for Google Tag Manager - Setup Step 13 Anura for Google Tag Manager - Setup Step 14 Anura for Google Tag Manager - Setup Step 15 Anura for Google Tag Manager - Setup Step 16 Anura for Google Tag Manager - Setup Step 17 Anura for Google Tag Manager - Setup Step 18

Anura's Campaign variable is defined as where the traffic is going to.

Follow the same steps outlined above, replacing Source with Campaign. i.e. UTM_Campaign.

Anura for Google Tag Manager - Setup Step 19

Optional Callback Function

Anura can initialize a custom JavaScript callback function once a response has been returned. It affords clients the ability to take remedial action based on the results returned. i.e. Anura returns a Bad/Fraudulent visitor designation. The callback function will allow you to either block, redirect to a 404 page, or make any other customized response desired.

Anura for Google Tag Manager - Setup Step 20 Anura for Google Tag Manager - Setup Step 21

You can set which page the Anura script will run on. It is recommended to run it on all pages. Simply click on All Pages. If you would like to customize the pages on which Anura's Script runs, click on the blue plus sign in the upper right and follow the provided instructions.

Anura for Google Tag Manager - Setup Step 22 Anura for Google Tag Manager - Setup Step 23 Anura for Google Tag Manager - Setup Step 24 Anura for Google Tag Manager - Setup Step 25

Please Note: Some browsers cache Google Tag Manager's content, so you may have to clear your cache or wait for cache to clear itself.