Anura Docs

Anura for Google Tag Manager

Anura for Google Tag Manager is an Ad Fraud solution designed to accurately eliminate fraud and improve conversion rates.

Installation

Before you can set this up, be sure to reach out to sales@anura.io to get your account set up first.

Key Limitations

Requirements

Installation and Usage

To begin, login in to your Google Tag Manager account.

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Anura defines Source as where your traffic is coming from.

It is important that you enter your Google Tag Manager variable exactly as it is displayed in Google Tag Manager in order to define where your traffic is coming from. i.e. UTM_Source, Affid, Pubid, Venid, etc.

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To establish a Source variable, follow the steps below.

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Anura's Campaign variable is defined as where the traffic is going to.

Follow the same steps outlined above, replacing Source with Campaign. i.e. UTM_Campaign.

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Optional Callback Function

Anura can initialize a custom JavaScript callback function once a response has been returned. It affords clients the ability to take remedial action based on the results returned. i.e. Anura returns a Bad/Fraudulent visitor designation. The callback function will allow you to either block, redirect to a 404 page, or make any other customized response desired.

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You can set which page the Anura script will run on. It is recommended to run it on all pages. Simply click on All Pages. If you would like to customize the pages on which Anura's Script runs, click on the blue plus sign in the upper right and follow the provided instructions.

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Please Note: Some browsers cache Google Tag Manager's content, so you may have to clear your cache or wait for cache to clear itself.