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Anura Definitions - Invalid Traffic Types

Invalid traffic, often known as IVT, refers to any form of web traffic that is derived from a non-human source. In some cases, this kind of traffic exists for a good reason, like search engine crawlers. However, most of the time, IVT is used to refer to fraudulent traffic.

General Invalid Traffic (GIVT)

General Invalid Traffic or GIVT refers to bots, crawlers, spiders, or any of the kind of non-human traffic typically routed from a data center IP address. GIVT can also apply to activity-based filtration or browsers that pre-render pages. Most of the time, GIVT is easy to identify and exclude from results.

Sophisticated Invalid Traffic (SIVT)

SIVT stands for Sophisticated Invalid Traffic. SIVT techniques are far more challenging to detect. This can include advanced bots that closely mimic human traffic, hijacked devices, malware, invalid proxy traffic, cookie manipulation techniques, like cookie stuffing, or human fraud farms.